Create an exploration. Custom Metric – Modal Subscribe. In GA4, custom dimensions and metrics are created from your event parameters, so to set a custom dimension or metric, you simply provide it with a name, and identify the parameter that should populate it. IMPORTANT NOTE: Events may take up to 24 hours to show in GA4. On top, where it says Untitled audience, is where you enter the name of your audience. Adding these new GA4 dimensions and metrics should help. Custom dimensions. Click Create custom audience to open the audience builder. 'email': users who click a link in an email marketing campaign. Quick step-by-step guide for creating a landing page report in GA4: Login to your Google Analytics 4 account. Here are some advanced GA4 custom metrics techniques that agencies can use to create more valuable metrics: 1. Click on the ‘+’ sign to select the blank template. Open the Trigger option to “Choose a Trigger,” and then click on the plus button at the top right corner of the screen. Step-1: Login to your GA4 property and then click on the ‘ Explore ’ link: Step-2: Click on the ‘ Blank ’ exploration report template: Step-3: Name your report ‘ [View Full Page URLs] ’: Step-4: Set the date range to the last 30 days: Step-5: Click on the + button next to ‘ DIMENSIONS ‘:Welcome to our GA4 FAQ! Throughout this blog, you’ll find practical tips, insights, and step-by-step guidance to help you unlock the full potential of Google Analytics 4 (GA4). To start building a ‘custom report’ in GA4 navigate to the ‘Analysis’ drop-down menu and. In the settings drop-down menu, select your GA4. Select a field to measure from the Field to measure drop-down, select the measure type from the Measure type drop-down options, and then specify a name in the Name field. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. In the Property column, click ‘GA4 Setup Assistant’. , audiences, explorations) that use the custom dimension or metric. Typically, you’d have to manually insert the Google Analytics tracking code in your website’s core code files. Next steps. In Metric name, enter a unique name for the new metric. Segmentation. Select your deletion type: Delete all parameters on all events. Step 2: You can click on any of the insights available in the list to know more details. First, we will see how easy it is to create scorecards using GA4 data in Looker Studio. ; If you use the Google tag on your website, you also need to make sure that. 1. Select the tag. 2. Sales Partner: Click Clients, then click a client name. To do it, you should follow these steps: Open GA4 Exploration and create a new report. Click on 'Admin' at the bottom left corner of the page. Once you have decided on your custom metrics, create them one by one in your GA4 property (preferably GA4 test property). Select a technique to explore your data. Evaluate user engagement. Step 4: fill in all details of the calculated metric. The last tab is where you’ll receive your visual report. Step-1: Click on the ‘ Explore ’ link from the left-hand side navigation bar in your GA4 property: Step-2: Click on the ‘ Blank ’ exploration report template: Step-3: Name your report ‘ Form Tracking ’: Step-4: Set the date range to the last 30 days: Step-5: Click on the + button next to ‘ DIMENSIONS ‘:Follow the below steps to learn more about event renaming. If you see a circle with a number, it means the events were recorded during that minute. Besides this method, you can also access the same data using Google Analytics 4 Exploration feature. So, before you create an event-scoped custom metric, you need a logged event parameter in your GA4 reporting view. The video below shows a report cooked with some of the new plugged fields by the Data Studio data source, from our Google Analytics 4 property. Let’s create our blend. Click the name of your data stream. Now, let’s get into our list of the top metrics you can track with Google Analytics. GA3: Universal, 2013. Drag & Drop Filters. Click on Triggering and then the blue + in the top right-hand corner. Leverage Custom Metrics & Dimensions: Take advantage of custom metrics and dimensions in GA4 to capture specific data points relevant to your business. Comparisons. Free Forever · No Credit Card Required. They are called custom definitions. You should be able to see the ‘Clarity Playback URL ‘dimension listed under the. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal. Your website should open in another tab. OR. 3. Note that I disabled the automatic 'search' event in GA4 admin in this case so there would not be any double counting. However, if you prefer pre-configuring the conversion, follow these steps: Navigate to ‘Configure’ and then ‘Conversions’. Custom metrics in GA4 are those that you create based on what you want to track, and they are used to collect and analyze data that GA does not automatically track. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. You can also measure when an item is added to a wishlist by sending an add_to_wishlist event with the relevant. In Admin, under Data display, click Custom definitions. To generate a real-time report that can be tested without firing events, click Configure > DebugView. Follow these steps to create Google Analytics 4 property links to Google Ads: In Admin, under Product links, click Google Ads links. Required only if the GA4 Setup Assistant couldn't reuse your tags. Step 2: You will see the various explorations templates. To effectively measure the success of your signup. Register. 4. In Admin, under Data display, click Custom definitions. Click on ‘Create’. Explorations are not available in Universal Analytics (UA), but it has custom reporting features. ” Then, select “. Click Archive. To the right of the condition builder, under Audience Trigger, click + Create new. User property deduplication. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in. In Admin, under Data display, click Conversions. The Data API can create reports on Event scoped Custom Metrics. Otherwise, you won't see purchase data for the Total revenue metric. These new metrics are based on “engaged sessions,” which Google has so kindly defined as: Sessions that lasted longer than 10 seconds, or had a conversion event, or had two or more screen or pageviews. 3. If you see this option, this means that Analytics can reuse your existing Universal Analytics tagging for your GA4 property. Here is a quick tutorial on how to create a Google Analytics 4 Property. Other dimensions and metrics that you might need are a bit harder to access. g. You can create up to 5 calculated metrics per standard GA4 property and 50 calculated metrics per GA4 360 property. Get started with reports Data freshness Dimensions & metrics Custom dimensions & metrics Get started with Explorations Measure activity across. Traffic Acquisition Report Metrics in GA4 vs. If a report doesn’t support a condition, e. With the help of unnest and parse for dates or timestamps we can do the trick. Match the index number with the configuration in Google Analytics. Modify the insight condition if necessary using the instructions starting with Step 5, then click Create. 1. Create a custom metric. Step-7: Select the ‘ Stream name ‘ dimension and then click on the ‘ Import ‘ button: Step-8: Click on the ‘ + ‘ button next to ‘ METRICS‘ add new metrics to the report. This is considered the broader categorization of Google Analytics 4 metrics, but there’s also a narrower one worth mentioning. You can access the Events report in Google Analytics 4 by following the steps below: Step-1: Navigate to your GA4 property and click on ‘Reports’. Click on ‘Dashboards’. Click the “ Add A Field ” option. If you are not sure what custom metrics are, this video is. To remove a metric, click the Remove icon. As you can see from the above image, insight cards are by default available. Let’s embark on this journey together and discover the possibilities. Direct. 5 more Custom Dimensions and Metrics. In the Custom metrics tab, click Create custom metrics. Step-3: Now click on the ‘New audience’ button. Pie: displays a pie chart of the selected metric grouped. If you want to measure the characteristics of a GA4 dimension that cannot be measured by any default metric, then create and use the custom metric. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. As a rule of thumb, recreate your standard report via an Exploration if your standard report contains the (other) row. If you want to collect information that Analytics doesn't capture with these dimensions and metrics, you can create your own custom dimensions and metrics. Analytics shows an empty report or exploration with the text "No data available", the text. My goal is to provide valuable content to data analysts, online marketeers and engineers, who seek guidance on how to query the GA4 BigQuery export data set. With Query Builder, you can pull custom metrics from many popular tools to get a more granular view of your company’s performance. User acquired campaign ID. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. This step is required in order to get the Google Ads data in your GA4 property. Session acquisition dimensions can be found here. Custom Metrics. Recommendation: Create custom dimensions and metrics so you can see data that matters to you, how you want to see it. Step-2: Click on ‘Data Settings‘ under the ‘Property‘ column: Step-3: Click on ‘Data Collection‘: Step-4: Find and click on the ‘Google Advertising Features Policy‘ link and then go through the policy: In Google’s own words: “By activating the Google Signals. Returns a customized report of your Google Analytics event data. Select the GA4 data source by clicking on the edit button. The dynamic and interactive nature of Explorations allows for a more iterative and exploratory approach to data analysis. To create your custom. How to Create Custom Dimensions in GA4. Introducing Google Analytics 4 (GA4). When you create a custom dimension or metric GA4 populates this with whatever value it collects from the corresponding event parameter or user property. Go to your GA4 Property > Custom Definition settings and create the 4 metrics shown here: Step 3: Publish GTM Web Container & QA. Step 5: Select the GA4 property you want to connect to (and click on “Connect” in the top right corner). Creating custom reports in GA4 involves: Step 1: Create a GA4 Account and Get the Tracking Code. Navigate to the “ Resource ” tab and select “ Manage added data sources “. You can access calculated metrics in reports, explorations, and GA data API. Step-3: Click on the three dots menu next to the custom dimension you want to edit: Step-4: Click on the ‘Edit’ option:How to create a new predictive audience in GA4. The advanced visualization features come afterward. Now, let’s walk through creating a blank exploration step-by-step: 1. Prerequisite: Edit-level access to the Google Analytics account where you want to create a GA4 property. Go to your Google Tag Manager account. Use segments to identify subsets of data by dimension, dimension value, metric, and metric value. 2. To access the Google Analytics report builder, click the customize report button (looks like a pencil) in the upper-right corner of any. Note: The ‘Purchases’ metric is similar to the ‘Transactions’ metric of Universal Analytics. Step 4: double check if everything is. In UA, users can create custom reports based on specific metrics and dimensions. Hover over the map to see the actual metric values. You can enter the name of a metric or scroll through the drop-down to select a metric. To configure custom dimensions and metrics, go to custom definitions under the configure menu. Create a new template by selecting metrics, dimensions & date ranges or click edit next to any existing ones If. Reports contain statistics derived from data collected by the Google Analytics tracking code. Custom dimensions and metrics are set at the property level in an Analytics account. You can combine metrics and dimensions from different Google Analytics standard reports in one custom report. Next, go to “Custom definitions”. Content groups let you categorize pages and screens into custom buckets. Then specify the parameter values that are going to trigger this Custom Event. With Metric Builder, you can pull custom metrics to get a more granular view of your company’s performance. In GA4, the values of custom metrics are. inactive). Every time the event fires, it’s going to send the event to GA4. Click the “ Add A Field ” option. Google Analytics 4 is a new kind of property with different reports than what you're used to seeing in Universal Analytics properties. Types and Scopes of Custom Dimensions in GA4 Now that we've covered the basics, let's create a custom report using our own Google Analytics 4 property. search_results_returned = 400. 1 Answer. GA4 Simplifies Data Flow with Custom Dimensions & Parameters. In Google Analytics, click Admin. The GA4 average engagement time is calculated as a sum of user engagement durations per active user. Step-1: Make sure that your Google Ads account is linked to your GA4 property. Click one of the bubbles on the map to create a comparison of all users to users in that particular city. ; Run your app to verify installation of the SDK. ehmon. Step-5: In the web stream details, click on the gear icon in the ‘Enhanced measurement’ section. Step 6: Configure a New Trigger for the Tag. With the introduction of User and Event Parameters as simple key-value pairs in Google Analytics 4’s data collection, Google has simplified the Analytics data model. You will get a screen like below. Cannot see custom insights in the user interface and cannot receive them via email. Create a custom metric. Custom Metrics – These are metrics that aren’t tracked by default. Step 4: An overlay will appear like below. The one on the right is titled “Account,” and the one on the left is titled “Property. Click on "New" to create a. Custom metrics: Users with permission can create custom metrics and indicate that those metrics include cost or revenue data. User acquisition dimensions can be found here. Then, click the Audiences tab in the menu at the top left of the interface. Create and continue. Choose ‘Blank Canvas’ or ‘Starter Dashboard’, then title your ‘Dashboard’. You can also use a blank template to create a free form report, but we like the free form option because it populates the report with some data to start. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. Step-2: Login to your GA4 property and then click on the ‘ Explore ’ link: Step-3: Click on the ‘ Blank ’ exploration report template: Step-4: Name your report ‘ Organic Search Traffic Analysis ’: Step-5: Set the date range to the last 30 days: Step-6: Click on the + button next to SEGMENTS:Manual pageviews. In the 'Dimension values' drop-down, select one or. Custom GA4 Reports are tailored reports created to help users filter out irrelevant information and gain deeper insights into the data that matters. Under the “Property” section, click the “+ Create Property” button. As you can see. Create client reports that show the full picture of your marketing efforts–in minutes! Start your free trial today. The most important custom dimensions and metrics for GA360 BigQuery export, for different scopes like user, session, hit and product. If you only need one dimension or metric, look at the -- comments in the example query and copy the part you need from. Step 3: Click on “Create new”. google. Since dimensions work a bit differently in GA4 (they’re event- or user-scoped), when you create custom parameters for your GA4 events, do not forget to register those as custom dimensions or metrics. With that in mind, you can look at custom metrics in Google Analytics 4. The completion rate for this step is 4. Here’s how you can create a custom report: From the left menu, click Reports. Make sure you are in the correct account and property. Step 3: Click on “Create new”. Then, click Submit. Let’s verify if our GA4 event parameters are being sent properly. Archive custom dimensions and metrics. Now you have a GA4 report that can track a specific URL, ready to go. A custom dimension or metric lets you see the information you collected from an event parameter. ”. In Event property, enter the name of the event parameter. You can define up to 10 steps in the. Create a custom metric. Step 2: click on + New Custom Dimension. This number is important because it can tell you a lot about your user journey on your webpage. GA4 Explorations help to uncover deeper insights in your data. In Google Analytics 4, you can create custom metrics that will help expand the standard set of counter parameters and indicators. ”. Go to your GA4 property view and click on the “Configure” tab. Adding Custom Dimensions and Metrics. This number is important because it can tell you a lot about your user journey on your webpage. Step 2: Click Create and then click on ‘Data Source’ to add Google Analytics as a data source. In GA4, custom dimensions and metrics are created from your event parameters, so to set a custom dimension or metric, you simply provide it with a name, and identify the parameter that should populate it. Create a custom metric. To set up Google Analytics automated reports, you need to do the following:. You can use our 100+ dashboard template library to create and customize your GA4 dashboard based on your specific objectives. Click. Step 1: Click on “View all insights” in the Reports snapshot section. Check out the table. Measure virtual pageviews. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. Create property. Compare subsets of data. You can create your own, brand new event, or use Google’s recommended events as a starting point for tracking common activities like logins or purchases. 2. This will let us build custom triggers to track specific events. Google Analytics (GA4) is really different. Google Analytics collects a user property from your website when the user property is set for the first time on a page (usually through the first events on a page) or when the value assigned to a user property changes. For example, these AI metrics can help you create an audience consisting of site visitors who are likely to return and spend $50 in your e-commerce store. Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. Focus on the data that's most important to you. Learn more about custom dimensions and metrics. How to query the most important ecommerce (transaction) dimensions and metrics from the GA4 BigQuery export, like transaction id, total item quantity, purchase revenue, refund value, shipping value and tax value. Click Choose Google Ads accounts, then select the Google Ads accounts you want to link. tab on the right-hand side. I've created a custom dimension to pass the user-_id (a shopify customer id) to a custom report in GA, however it's not populating. Click the relevant organization. To view the automatically collected parameters, you need to go to Reports > Engagement > Events, then click on one of them (e. See moreYou can create an event-scoped custom metric by registering a parameter with event scope in the GA4 user interface. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. You can populate values for this metric from the ‘ quantity ’ and ‘ price ’ parameters in the ‘ items. In Metric name, enter a unique name for the new metric. Instead, it charts the entire user journey, with all its twists and turns, like a master storyteller spinning an epic saga. Custom metrics also allow you to integrate data from outside sources (such as data from your client’s SEO platform or CRM) into GA4. GA4's Custom metrics are the ones you create yourselves depending on what you want to track, and they are used to collect and analyze data that GA doesn’t automatically track. You’ll see a list of Conversion Events active in your property. To set up custom alerts in Google Analytics 4 for anomaly detection and to monitor changes in your site’s metrics, you can use GA4’s custom insights. Press the three dots menu depending on which custom dimension you’re interested in and then click on “Edit”. Add the dimension and metric to rows and. It covers various custom definitions including specific page view events, and post-purchase events, and provides instructions for implementing them using SQL logic. Last click session traffic origin. We will explore this topic in more detail in the next section. You can populate values for this metric from the ‘ quantity ’ and ‘ price ’ parameters in the ‘ items. Step 1: navigate to the admin interface of Google Analytics. Next, ensure that your website URL is shown, and then click Connect. Fill in the information based on your GTM setup. There is also an easier way and it’s recommended if. Set up conversions. The ‘Items revenue’ metric is calculated as item price x item quantity. Ah, you also should expect the client ids to coincide between UA and GA4, if it's implemented. In the “Property” column, click on Audiences. 6K subscribers Subscribe 11K views 1 year ago #googleanalytics4 #googletagmanager Learn how to send custom metrics to. Select the GA4 data source by clicking on the edit button. Once linked it can take 24-72 hours for events to begin showing on the Google real. This new property is called ‘ Google Analytics 4 (or GA4). (Optional) Click +add report tab. Follow the steps below to use automated insights in GA4: Step 1: Log in to your Google Analytics 4 account. Other dimensions and metrics that you might need are a bit harder to access. Subscribe as free member and get access to this premium tutorial ). Hit the 3-dot icon to the right of any conversion event you want to work on. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. Step 2: Now click on ‘Audiences’. Instead, GA4 automatically marks 4 collected mobile app events as conversions. User campaign creative ID. Three steps to get this done: Step 1: navigate to the admin interface – Custom Definitions >> Custom Dimensions. Click New conversion. You can also schedule your custom reports to be generated regularly. Follow the steps below to edit a custom dimension: Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions’. Click the pencil icon to customize. From the left menu, access the report library. In Admin, under Data display, click Custom definitions. Custom dimensions and metrics are very similar, but there is one difference: A custom dimension either has an event scope or a user scope, and a custom metric always has an event scope. Well and there also are custom dimensions. To add recommended events to your GA4 property, create a tag and trigger for your new event in GTM. Save the Custom Metric: Click 'Save' to create the custom metric. Save the report. To do that, click on the ‘ All Touchpoints ’ button on the overlay on the right-hand side of your screen: Click on the ‘All Touchpoints’ drop-down menu: Select an operator to filter the path lengths of the conversion paths. ” Let me explain about the different channels in GA4 vs Universal Analytics. To use one of the suggested custom insights: Select the check box for each insight you want to create, then click Create selected. Step 3: click on “+ New Calculated Metric” button. Under the 'PRIMARY DIMENSIONS' header, you can manage the metrics in the table header. Then select the iOS app, Android app, or Web. Custom metrics in GA4 always have an event scope (in Universal analytics the scope was either Hit or Product) meaning that the value of a custom metric is sent for each event. Step 2: You can click on any of the insights available in the list to know more details. The total revenue does not include tax and shipping charges. Other parameters require you to create custom dimensions and metrics to see the parameter values in Google Analytics. This option deletes all registered. Each Google Analytics property can have up to 150 custom reports. When you click create custom dimensions, these are the options available. If you see this option, this means that Analytics can reuse your existing Universal Analytics tagging for your GA4 property. In Google Analytics, click Admin. com . Before you begin, make sure you have set up a data stream and created a Configuration Tag. As of February 2022, the terminology for the data sources column in the blend is changed to Table. Implications Of Removing Rule-Based Attribution. How to Change Conversion Counting Method in GA4. Find the Token that you created in the previous step. Click the Account menu to bring up a list of accounts. Walk through the steps to create custom-calculated metrics. Select the Free Form Exploration Template. You cannot save the comparisons. So let’s say you wanted to add engagement rate and bounce rate for the next time you create Google Analytics client reports . How to create a custom user segment based on a sequence of GA4 events in BigQuery. Reports > Library > Click Create new report > Choose Create Overview Report or Create Detail report. Create a GA4 property and data stream. From there, you can give your Collection a name and drag either Detail or Overview reports over to add to the Collection. All users have the Viewer role for the Google Analytics Demo Account. Once you’ve logged into Google Analytics and you’re looking at the reports, navigate to ‘Configure’. Consultant to countless small and big businesses over the decade. It is okay if the parameter is being set by more than one event, because all events with the identified parameter will feed the new. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Configure’ link. Here’s how to do it, according to Google: On the top right of the report, click Customize report. You can also create custom insights from this section, just click Create from the Insights section. The suggestions will continue to improve as more data is collected. If you haven’t built a funnel yet, you’ll need to start from scratch. With this, the add another data source option is changed to join another table. In the Custom metrics tab, click Create custom metrics. You’ll see three tabs open up labeled “Variables,” “Tab settings,” and finally a tab where you’ll see your results once configured. Step 1: Add a metric to your Data Studio report. , user, session, hit), and the sequence in which data must occur. To manage your custom insights you’ll need to scroll to the bottom of the home page and click on ‘View all Insights’ in the top right corner of the ‘Insights and recommendations’ section. Next, click on Add Another Data Source. Follow the steps below to create a second exclude internal traffic filter: Step-1: Navigate to the ‘Admin’ section of your GA4 property. Step 3: Click on “Funnel Exploration” report. A promotion is a way of encouraging users to buy a product or service through an incentive. In the Custom metrics tab, click Create custom metrics. Processing. Step-3: Navigate to ‘ Explore ’ in your GA4 property: Step-4: Click on the ‘ BLANK ’ report template: Step-5: Name your report ‘ Conversion rate of each goal ’: Step-6: Set the date range of the report to. Limitations of comparisons in GA4. You can use them to collect and analyze data that Analytics doesn't automatically track. google. This means that you can only measure activities that come from event parameters. Analytics Mania - Google Tag Manager & Analytics 73. User dimensions & metrics (GA4) Device, app, web, stream and platform dimensions & metrics (GA4) Geo location dimensions & metrics (GA4). There is only one more step, click the blue button to. You should now be able to see the complete list of all the logged events (including automatically collected events) in your GA4 reporting view:You can find the new GA4 funnels by clicking on “Explore” and going to “Funnel exploration. Click ‘Create Event’ on the top right corner. In GA4, you can create custom dimensions (Event scoped and user scoped) and custom metrics. To learn how to set up an event parameter, see Set up event parameters. In the Custom metrics tab, click Create custom metrics. First, follow step 1 and 2 from the first category of custom insights. Build Custom Reports in GA4. If you currently set custom dimensions that describe your users, sessions, and. Custom Metrics. In Google Analytics Universal, you can capture custom metrics directly, meaning that you send numeric data with an event or pageview hit explicitly as a custom metric. In this article, you’ll learn why Google Analytics uses the (other) row a. Next is the final and most important step: start visualizing your metrics using the “goals” feature. Click Custom definitions. Step-2: Click on the ‘Admin’ section from the left-hand side. Check out Google’s detailed guide. In Configuration Tag, select your Google Analytics 4 Configuration tag. Select the check box for the Google Analytics 4 property you want to. My name is Johan van de Werken. Note: You will need collaborate or edit permissions to create, edit, and share insights. Connect CTM to your Google Analytics account by going to: > > Analytics > Click on the GA4 card. If you don't see the Google Ads account you want to link, you may not have the required permissions. Here are the step-by-step instructions: Log in to your Google Tag Manager account and go to the "Tags" section in the left side menu. Select “exactly matchesDifference Between GA4 Explorations & Universal Analytics’ Custom Reports. Step-2: Click on ‘Engagements’. Click Custom definitions. You will now see a list of available audiences below. Click on Preview. Every report has at least 1 tab, but you can add more. Explorations combine the features of GA4’s custom reports with its AI capabilities, and allow you to create extremely detailed, granular reports and visualizations from scratch. Click to edit individual options as needed. To use one of the suggested custom insights: Select the check box for each insight you want to create, then click Create selected. Analytics will create a connected site tag between your Universal Analytics and GA4 properties. Rather than an attribute to apply to a metric (e. Open the Life Cycle > Traffic Acquisition Report. You can analyze the data from event parameters using dimensions and metrics.